All work
ARDA WIGS
(CASE STUDY) ARDA WIGS · 2023
Cosplay wigs, with the variant complexity finally solved.
Rebuilt Arda Wigs’ storefront with the lead agency — character-keyed collections, lacefront vs classic tier routing, and a colour-rings system that makes choosing across hundreds of shades actually navigable.
Responsive · live homepage at 1440 / 820 / 414
(01) PROBLEM
Hundreds of wigs × dozens of colours × multiple lengths × fronting types — and an audience that needs to pick exactly right.
Cosplay buyers research obsessively before purchase. The old storefront couldn’t surface character-themed sets, premium lacefront tiers, or the colour-rings sample-pack system that lets a buyer order shade samples before committing to a $200 wig.
(02) APPROACH
Character collections up front, colour rings in the navigation, tier routing in the URL structure.
- Character-themed collections — auto-merchandised by anime / character / class.
- Lacefront premium tier with its own collection visual treatment, not buried in a filter.
- Colour rings sample system — order a physical colour-ring before the actual wig.
- Variant-grouping logic — group SKUs by base style, expose colour + length as variant axes.
- Crafting / supplies merchandising — wefting, dyes, lacefronting tools as their own routed catalog.
(KEY PAGES)
Other pieces of the build, page by page.
(03) RESULT
Shipped on time. Editable daily.
- CVR
- + 38%
- LCP
- − 57%
- Repeat
- 2.0×
Buyers find the right wig in fewer clicks. Lacefront tier is visible without filter-hunting. Colour rings convert browsers into samplers, samplers into purchasers.
(04) SCOPE
Stack
- Shopify
- Custom Liquid theme
- Custom variant grouping
- Klaviyo
Deliverables
- Character-themed collection auto-merchandising
- Lacefront premium tier visual system
- Colour-ring sample workflow
- Variant grouping (style → colour × length)
- Crafting catalog merchandising
- Custom Liquid theme