2024 BEVILLES JEWELLERS SHOPIFY PLUS Australia’s diamond destination,re-engineered for repeat purchase. Problem Six BNPL providers, a national store network, and a loyalty programme — all needing to live inside one Shopify Plus storefront the in-house team could ship campaigns from weekly. Approach Section-level Liquid build with a BNPL routing layer, Click & Collect inventory checks at the variant level, Eternity Club loyalty as gated theme sections, end-to-end performance pass. Result Shipped on time alongside the lead agency · daily campaign deployments by merchandising · BNPL layer scales without theme rework Read full case ↗
2024 EDENMOOR REBRAND & REDESIGN An ethical butcher,re-platformed for repeat purchase. Problem Migrating thirty years of Pipers Farm trust to a new domain, identity, and theme — without breaking the catalogue, the subscription cadence, or the loyalty mechanics. Approach Custom theme with editorial recipe blocks, Moor Rewards loyalty as gated theme sections, meat-box configurator, gift voucher flow, performance pass. Result Migrated cleanly · recipe team ships weekly without dev intervention · loyalty programme runs in-theme, not as a third-party app Read full case ↗
2024 THE WANDER CLUB SHOPIFY PLUS Travel tokens,sold one memory at a time. Problem Customisable tokens (countries, MLB stadiums, US states, parks, monograms) needed a fast PDP configurator, a bundle builder for gifting, and Shopify Markets for 200+ countries. Approach Custom token configurator in pure Liquid + Alpine.js, bundle builder with line-item math, Shopify Markets across 200+ countries, sub-1.4s PDP LCP. Result Configurator scales without theme rework · multi-currency conversion parity · merchandising adds new token categories without dev tickets Read full case ↗
2024 VILLA EYEWEAR REDESIGN + B2B An eyewear gallery forindependent European brands. Problem Seven independent eyewear brands distributed wholesale to opticians — needed a gallery feel, a gated retailer application, and a news engine the team could publish to without dev help. Approach Brand-portfolio templates × 7, gated B2B application with trade-tier pricing, news post-type with category filtering, editorial PDP, accessibility pass. Result Looks like a gallery · retailer onboarding without phone calls · news + new brand pages added by the curator without dev tickets Read full case ↗
2024 TOTAL GROUP B2B REDESIGN PPE for industries thatcan’t afford stockouts. Problem Five verticals (fire / rescue / medical / HSE / turnaround), dozens of partner brands, mostly bulk B2B orders — needed unified storefront with quote requests, training, onsite-service. Approach Vertical-specific landing pages × 5, cart-aware quote-request flow, training calendar with capacity tracking, onsite-service callout, partner-brand pages. Result Quote-to-order under a day · field team off spreadsheets · partner brand can be onboarded in hours by merchandising Read full case ↗
2025 INTERNATIONAL DESIGN LUXURY REDESIGN Collectible design at luxuryprice points, sold like a gallery. Problem Fourteen featured designers selling collectibles between €943 and €40,000+ to an audience expecting editorial treatment, members-only pricing, and private event invitations. Approach Designer-led architecture × 14, editorial PDP with provenance, gated membership tier, event-invitation engine, Shopify Markets across 35+ countries. Result New designer goes live in a day · members get the email before public · event RSVPs handled inline Read full case ↗
2025 EARTHMEAL D2C LAUNCH Comfort food, redefinedas a daily subscription ritual. Problem Two blends × two flavors × three sizes × two plans = twenty-four buyable combinations of one product family. Needed a PDP that walks first-time buyers from "what is this" to a configured subscription in four taps. Approach Four-step configurator (flavor → size → quantity → plan) with subscribe-and-save as the dominant default, ingredients explorer with provenance deep-dives, sectionable founder narrative, performance pass. Result Two-thirds of new orders ship as subscriptions · founder publishes ingredient + story pages without dev tickets · single PDP replaces twenty-four product cards Read full case ↗
2024 ARDA WIGS REDESIGN 180+ wigs, 80+ colours,found by colour. Problem Cosplayers shop by colour, not by SKU. Shopify's default category-first navigation needed flipping to colour-first without losing SEO, plus a sample-ring funnel and a style-request form. Approach Shop-by-colour as primary discovery, sample-ring → wig credit funnel via line-item properties, style-request form with image upload, conventions calendar, customer spotlight stream. Result Cosplayers find the colour first · sample rings convert to full wigs · merchandising adds styles in minutes Read full case ↗
2024 GUTSY MULTILINGUAL REDESIGN Better dog food,sold across three languages. Problem Premium dog food in Belgium / Netherlands needed to convince supermarket-default pet parents — across NL / FR / EN — with subscription mechanics and an education-led switching guide. Approach Comparison engine as a sectionable theme block, subscription PDP with 10% discount badge, Shopify Markets multilingual (no Weglot at runtime), FAQ-driven switching flow. Result Multilingual conversion parity · comparison engine drives subscription · team publishes ingredient deep-dives without dev tickets Read full case ↗
2024 METRIC MARINE SHOPIFY PLUS B2B marine supplies, orderedin bulk, shipped same-day. Problem Cruise-ship procurement teams reorder the same fasteners and abrasives quarterly on Net 30 — quick-order, quote-request, and same-day cut-off had to be unmissable on a Plus B2B storefront. Approach Quick-order by SKU + CSV upload, quote-request flow for non-stock items, Plus B2B accounts with Net 30 + credit tiers, same-day cut-off countdown banner, live chat handoff. Result Procurement teams reorder in seconds · same-day cut-off doesn't get missed · new credit tiers added without theme rework Read full case ↗